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1Getting young minds into design A) Recently, a leading design federation in the UK warned that the UK could face a
2creative skills shortage, after the latest figures revealed a drop of almost 10 percent in students studying Design and
3Technology. These figures showed that the number of pupils that sat exams in Design and Technology fell 10 percent from
4204,788 to 185,279 last year. B) Chief executive John Kampfher of the Creative Industries Federation thinks that this
5drop in figures has worrying implications for the skills pipeline in Britain's hugely successful arts and creative
6industries. He said, “We already have skills shortages in many jobs such as animation (动画制作)and special effects." He
7added: "Engineering, which requires a similar mix of creative and technical skills, also has recruitment problems." C)
8Many other designers and architects have expressed concern over the future supply of home-grown talent for UK firms, and
9industry bodies have pointed out that there has been a lack of roots-level support. However, if these designers had
10visited the Design Museum shop in London earlier this year their fears may have been eased. With £10 to spend, they
11could have bought a fascinating children's toy called “Dazzle Racer”. An automotive cylinder (圆柱体), it included a
12wind-up, elastic (有弹性的)-band-powered mechanism, minimal parts, all 100 percent recycled, and lots of stickers. It was
13good fun, simple, eye catching and very original. D) Well, you'd expect the Design Museum to commission and make some
14interesting items, but this one was different. Designed by a group of six Year 9 and Year 10 boys from Finchley Catholic
15High School, the toy was the winning entry in the museum's 2015 Design Ventura competition, which brings the business o
16f design to life for students aged 13 to 16 by challenging them to develop a new creative, sustainable and commercially
17feasible product for the Design Museum shop and attracts hundreds of entries nationwide. E) “We did Design Ventura in my
18previous school,says Liam Hourican, Finchley Catholic High School's design technology curriculum leader. u Then when I
19changed schools four years ago, I introduced it here because it helps to develop so many skills." F) The theme for last
20year's competition was “Move"，and Hourican began with three groups working in lunch breaks and after school before
21selecting the group with the most innovative idea. Each participating school may submit just one proposal. "It's the
22taking part and doing the work which is important,he says. "And I never dreamt we'd win." G) Catherine Ritman Smith,
23head of learning at the Design Museum, is expecting around 10,000 participants aged 13 to 16 to take part this year and
24says that the project- funded by Deutsche Bank as part of its youth — engagement programme Bom To Be — is the biggest
25event in the museum's calendar. "We started Design Ventura with around 800 young people in 2010 and it has grown
26steadily since,“ she says. "Teachers like it because the skills are all transferable and it helps to validate the value
27of design as a subject/5 she explains, telling me that nearly 600 schools have taken part so far. H) So how does the
28competition work? A single-word theme is announced in the summer. This year it is “Change”. Schools work with groups to
29produce imaginative design ideas for a product in simple materials that could sell for £10 in the Design Museum shop.
30Participating schools then register by November and eventually submit their design idea. Along the way there is training
31and support for teachers and tutoring for students from designers. An additional bonus is when the winners see their
32design on sale in the spring of the following year. I) Hourican and his pupils have happy memories of spending a whole
33day at the museum, having been selected as one of 10 shortlisted schools to present their idea to a panel of judges,
34including designer Jasper Conran. Then they worked with the Kin Design Studio in Shoreditch, met designers at their
35school and attended a lunch with Deutsche Bank employees. The students helped to make decisions and there were plenty of
36discussions- they changed the producfs name, for example. J) “One of the really useful things about this competition,n
37says Hourican, u is that there 5s a commercial element because the product is going on sale for real and the boys had to
38learn about budgeting and marketing, as well as designing their game.^^ Profits go to charity. "The winning team chooses
39where it wants the profits to go," says Ritman Smith. u The Finchley Catholic High School product raised about £1,000
40for Great Ormond Street Hospital? Winning entries in past years have included a make-your-own cloth kit called Dove
41Bunting and a threefold, wallet-sized travel game with goals at each end, called Badoiiing. K) It costs the schools
42nothing to participate in Design Ventura; the professional designers provide their services for free. Among them are
43architect Asif Khan, a Design Museum trustee who has worked as designer-in- residence at the museum, helping emerging
44architects. He has recently been commissioned to design the new Museum of London building in Smithfield. L) Another is
45television presenter and interior designer Naomi Cleaver, who is one o f the competition's judges. 'T m very keen to
46encourage young people/5 she says, observing that design brings together other subjects such as literature, art,
47history, geography and science. u Now that design education is limited in the curriculum, I'm all in favour of
48competitions such as Design Ventura, which helps to bring the standard curriculum to life,“ says Cleaver. "And the
49judging day is terrific fun. Some of these students are very imaginative. One group presented their idea in the form of
50a puppet show and we see some marvelous demonstration models. I'm always impressed by the levels of confidence and the
51support the students get from their teachers." M) Ritman Smith adds: "Design technology has become a tricky subject to
52make a case for, and we've heard of departments closing in some schools. We find that if pupils take part in Design
53Ventura in Year Nine it can be the trigger which leads them to opt for it at General Certificate of Secondary Education,
54so we are helping to keep alive something which is crucial to industry and entrepreneurship."
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